Adwoman, Experimental Painter, Daughter, Friend...
Travel, adventure, and outdoor lover, and a sensible TV show fan.
Serendipitous! This is the best expression of how I started my career in advertising. Someday, if we meet and chat, I will tell you how it all started – the journey of a bio-student becoming an adwoman.
The duality of my life is encapsulated in my passion for organic chemistry which made me a science nerd and my eternal love for creativity which helped pave my path in advertising.
Give me a good book, French wine, serenity, and fine weather And I will be lost between those pages for long hours. I strongly believe that perfection is the antithesis of authenticity.
There is a certain beauty and excitement in simple, imperfect aspects of life which we cannot find in 'perfect' things, situations, and moments. Why humans do things the way they do, why they behave a certain way – these are the things that intrigue me. Over the years, I have worked in multiple ad agencies alongside many creative directors and served many brands in varied industries, to bring different human behaviour insights to light.
I am a culture-kid. Exploring new cultures, art and sculpture excites me. Most of all, a day of adventure always boosts my energy. It inspires a lot more creativity and thinking, which helps me in my day-to-day advertising work. A long-held dream is to someday get my diver’s license to explore the wonders of the sea.
On to the next big adventure...
